CATHERINE ARROW

Catherine Arrow LPRINZ FPRINZ FCIPR MInstD FELLOW ASEANPR

Founding Chartered Public Relations Practitioner and Executive Director PR Knowledge Hub - Learning to Break Boundaries

Catherine Arrow is a global public relations consultant and educator with a long-standing track record of helping organisations harness the power of artificial intelligence across all areas of operation. Executive Director of PR Knowledge Hub, Catherine has been at the forefront of digital transformation, guiding all types of organisations through digital and technological advancements over many years.

Catherine will demonstrate how AI can enhance customer engagement, reputation management and support day-to-day operational efficiency in surprising ways. Her session will provide delegates with actionable insights and practical tools to confidently integrate AI into their operations, helping them to stay ahead in a rapidly changing environment.